Vitamin Water DOOH hero image

Computer vision Case study

Vitamin
Water DOOH

The idea

Vitamin your colours.

A computer-vision idea: find people in the crowd wearing colours close to Vitaminwater, then invite them into a game.

  • prototyping
  • dooh
  • embedded tech
  • iot
  • ContextIsobar Nowlab
  • DisciplineComputer vision
  • Year2015
Vitamin Water DOOH in context01 / Project view
Vitamin Water DOOH prototype detail

The prototype

How it was built.

A camera looking for brand colours in a crowd, then turning that into a game.

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